🌸 Brand upgrade proposal🌸 品牌升级方案
Help March Ginza sell more.让三月银座卖得更多。
Stores · e-commerce · WeChat · March launch门店 · 电商 · 微信 · 三月上市
⚡ In one sentence⚡ 一句话
Customers ask Baidu this about you every day.每天都有顾客在百度这样问。
Our plan: make them trust you, buy with confidence, and come back. Every counter sells more.我们的方案：让顾客放心、敢买、还会回来。每个专柜都卖得更多。
🏬 Your business today🏬 您的生意现在
Good stores. But customers are not sure they can trust the brand.门店很好，但顾客还不敢完全相信这个品牌。
- ✅22 counters in 15 cities, in good department stores22 个专柜、15 座城市，都在优质百货
- ⚠️The name is written 6 different ways店名有 6 种不同写法
- ⚠️3 brand colours: peach in stores, wine red online, magenta on WeChat3 种品牌色：门店蜜桃、官网酒红、微信玫红
- ⚠️5 of 10 Baidu suggestions are trust questions百度联想 10 条里 5 条是信任问题
- ⚠️0 official Douyin, Xiaohongshu or Tmall account0 个官方抖音、小红书、天猫账号
👉 Customers not sure = fewer sales.顾客不敢信 = 少成交。
The same brand, written 6 ways in your own stores.同一个品牌，在您自己的门店里有 6 种写法。
🧑 Real people, not dolls🧑 真人，而不是娃娃脸
Customers buy when they see someone like themselves.顾客看到“和自己一样的人”，才更敢买。
❌ Today: European models and doll-faced mannequins现在：欧美模特与娃娃脸模特头
Your customer is a Chinese woman of 45–70. She can't see herself here.您的顾客是 45–70 岁的中国女性，她在这里看不到自己。
✅ The leaders: real women of the right age行业标杆：年龄合适的真实女性
💡 Our plan: real customers in lightboxes, product photos and videos. A real before-and-after is your best salesperson.💡 我们的做法：灯箱、产品照片、短视频都用真实顾客。真人试戴前后对比，就是最好的销售员。
💰 Where the money is💰 钱在哪里
The market is moving toward you.市场正在向您走来。
people aged 60+ in China, 13 million more every year中国 60 岁以上人口，每年新增 1,307 万
👉 Your customer base keeps growing.您的顾客每年都在变多。
NBS 2026 · 国家统计局average full-wig order in malls, vs ¥200–300 online商场整顶假发客单价，线上只有 ¥200–300
👉 Your counters are the money engine. The experience there is worth paying for.专柜才是赚钱主力，专柜体验值钱。
Jiemian 2023 · 界面新闻more revenue from returning customers than new ones (Artnature, Japan)日本 Artnature 回头客收入是新客的 7 倍
👉 A care membership = steady cash every month.做好护理会员 = 每月稳定现金流。
Artnature IR 2026Douyin orders from people over 50 around 520 (2026)2026 年抖音 520 期间 50 岁以上用户订单增长
👉 Children buying for parents = festival peaks.子女为父母送礼 = 节日爆单。
New Express 2026 · 新快报🌍 Global benchmarks 1/2🌍 全球标杆 1/2
Spend on the store and the experience, not on ads.钱花在门店和体验上，而不是砸广告。
Aesop
US$2.5bn25 亿美元👀Spent on stores, not on ads: every store is designed.钱花在门店，不花在广告：每家店都精心设计。
💵Sold to L'Oréal for US$2.525bn (2023).2023 年以 25.25 亿美元卖给欧莱雅。
👉Your 22 counters are free advertising space.22 个专柜就是您免费的广告位。
Hims & Hers
+59%+59%👀Talked about hair loss calmly and directly, no fear.用平和、直接的语气谈脱发，不制造焦虑。
💵US$2.35bn revenue in 2025, up 59%.2025 年收入 23.5 亿美元，增长 59%。
👉Speak to grey and thinning hair with respect.尊重地谈白发与稀疏。
Photo: Hkeely, CC BY 4.0Warby Parker
323323 家👀Made trying on in store the reason to visit.把“到店试戴”变成到店的理由。
💵323 stores, US$872M revenue in 2025.323 家门店，2025 年收入 8.72 亿美元。
👉Make your fitting mirror the star of the counter.让试戴镜成为专柜的主角。
🌍 Global benchmarks 2/2🌍 全球标杆 2/2
Real people and after-care bring customers back.真人与售后护理，让顾客一次次回来。
Nutrafol
Unilever联合利华👀Hair wellness, not a clinic: one colour, one symbol.头发健康而不是诊所：一种颜色、一个符号。
💵Unilever bought a majority stake (2022).2022 年联合利华收购多数股权。
👉One look customers recognise in every city.每座城市都一眼认出的统一形象。
FONTAINE · Aderans
~650约 650 家👀Real mature women and seasonal collections.真实的成熟女性，按季节推出系列。
💵Aderans group: about 650 salons in 17 countries.Aderans 集团：17 个国家约 650 家门店。
👉Real customers and a new collection every season.真实顾客，每季推出新系列。
Artnature · Julia Olger
7×7 倍👀After-care is the engine: washing, styling, renewal.以售后护理为引擎：清洗、造型、更新。
💵¥32bn from returning customers vs ¥4.7bn from new.回头客 320 亿日元，新客 47 亿日元。
👉A care membership that brings customers back.护理会员体系，让顾客一次次回来。
🪞 Your competitors today🪞 同行现状
Everyone looks the same. The first to look trustworthy wins.大家都长得一样。谁先让顾客放心，谁就赢。
- 🗿Walls of faceless mannequin heads满墙无脸模特头
- 🩷Pink, white, gold and marble粉、白、金与大理石
- 🧑🦰Borrowed European faces借来的欧美面孔
- 🟥Red discount banners红色打折横幅
🏆 The open seat: a calm, trusted hair-makeup house with real customers and a care promise. Nobody in China holds it yet.🏆 空着的位置：安静、可信、用真实顾客、有护理承诺的发妆生活馆。国内还没有人做到。
🧭 How we help you sell more🧭 我们怎么帮您多卖
Data first. Then design. Then sell.先看数据，再做设计，最后卖货。
1
Data diagnosis数据诊断
⏱ 2 weeks2 周
Find where the money is.找到钱在哪里。
2
Pick the direction选定方向
⏱ 2 weeks2 周
You choose the direction that sells most.您选出最能卖的方向。
3
Design & roll-out设计落地
⏱ 4 weeks4 周
Stores, e-commerce and WeChat, all one brand.门店、电商、微信全部统一。
4
Launch & sell上市卖货
⏱ 8 March3月8日
三月发妆季: the March sales peak.三月发妆季：三月销量高峰。
🔬 Step 1: data diagnosis🔬 第一步：数据诊断
Before designing anything, we find out what makes customers pay.设计之前，先用数据弄清楚顾客为什么买单。
- 🕷️5,000+ customer reviews collected: Dianping, Douyin, Xiaohongshu, Tmall, JD抓取 5,000+ 条顾客评价：大众点评、抖音、小红书、天猫、京东
- 🏪10 competitors and industry leaders compared对比 10 家竞品与行业头部品牌
- 🏷️1 price-band and best-seller analysis1 份价格带与热销款分析
- 😡Top 10 complaints and top 10 compliments in the category品类差评原因 TOP 10 与好评原因 TOP 10
- 🔎1 search report: what customers search and ask on Baidu and Douyin1 份搜索数据报告：顾客在百度、抖音搜什么、问什么
- 🧾1 brand check-up: 22 counters, website, WeChat, e-commerce1 份品牌体检：22 个专柜、官网、微信、电商
- 🎯3 directions ranked by how much more they can sell, with data3 个方向，按“能多卖多少”排序，附数据
- 🗣️1 results meeting (2 hours)1 次结果汇报会（2 小时）
🎯 Result: the direction that makes the most money, proven with numbers.🎯 结果：用数字证明，哪个方向最能多赚钱。
✔️ Already done for this proposal: 5 research reports, 6 name versions found, 3 colours, trust searches on Baidu.这份提案已经完成：5 份研究报告，发现 6 种写法、3 种颜色、百度上的信任问题。
💰 Every item = more sales💰 每一项都对应收入
Every yuan you invest is tied to a sales number.您投入的每一块钱，都对应一个销售指标。
📦 What you get📦 您将得到
Brand, stores, real-people photos and gifting.品牌、门店、真人照片与礼品。
📦 6 services · 22 deliverables, each with a quantity📦 6 项服务 · 22 项交付，每项都有数量
✏️ Identity品牌识别
¥74,000- ✏️3 logo routes → 1 final logo3 个标志方案 → 1 个定稿
- 🔤4 lockups: horizontal, vertical, Chinese, English4 种组合：横版、竖版、中文、英文
- 〽️1 brand graphic system1 套品牌辅助图形
- 🎨5 brand colours5 个品牌色
- 🅰️2 type systems: Chinese and Latin2 套字体规范：中文与英文
- 🧩12 icons12 个图标
📘 Brand manual & basicsVI 手册与基础应用
¥31,000- 📘1 brand manual (about 60 pages)1 本 VI 手册（约 60 页）
- 🪪12 basic applications: cards, badges, bags, price tags, member card…12 项基础应用：名片、工牌、手提袋、价签、会员卡……
🏬 Counter design (SI)专柜 SI 设计
¥70,000- 🏬1 counter prototype: fascia, counter, fitting mirror, material display, lightbox1 套专柜原型：门头、柜台、试戴镜区、材料展示区、灯箱
- 📐6 design-intent drawings6 张设计意向图
- 📗1 roll-out manual for all 22 counters1 本 22 个专柜通用的复制手册
💡 In-store graphics门店画面
¥23,000- 💡3 lightbox visuals with real customers3 张真人顾客灯箱画面
- 🏷️1 set of price tags and shelf labels1 套价签与货架标签
- 🪟2 window graphics2 套橱窗画面
📷 Real-people photography standard真人摄影标准
¥23,000- 📷1 photography guide1 本摄影指南
- 📸5 standard angles: front, side, back, hairline, cap5 个标准角度：正、侧、后、发际线、发帽
- 🎯1 fixed in-store camera set-up1 套门店固定拍摄机位
- 🧑1 casting brief for real customers1 份真实顾客选角标准
🎁 Packaging & gifting包装与礼品
¥50,000- 📦1 wig box1 款假发盒
- 🎁1 gift box1 款礼盒
- 💌1 care card1 款护理卡
- 💳1 gift card1 款礼品卡
📦 What you get📦 您将得到
E-commerce, WeChat, web and the March launch.电商、微信、官网与三月上市。
📦 8 services · 19 deliverables, each with a quantity📦 8 项服务 · 19 项交付，每项都有数量
🛍️ E-commerce listings电商视觉
¥35,000- 🖼️Main-image template: 5 images per style主图模板：每款 5 张
- 📄3 detail-page templates3 套详情页模板
- 🏪3 store homepages: Tmall, JD, Douyin3 个店铺首页：天猫、京东、抖音
💬 WeChat Official Account微信公众号视觉
¥23,000- 👤1 avatar1 个头像
- 🖼️2 cover templates2 种封面模板
- 📝3 article templates3 种排版模板
- ☰1 menu1 套菜单
- 👋1 welcome message and auto-replies1 套欢迎语与自动回复
- 🏮4 festival covers: 3·8, Mother's Day, Double Ninth, Spring Festival4 个节日封面：女神节、母亲节、重阳、春节
🌐 Website design官网设计
¥58,000- 🌐6 responsive pages (development quoted separately)6 个响应式页面（开发另计）
📱 Mini-program UI小程序 UI
¥54,000- 📱3 modules, about 15 screens: booking, membership, gift card3 个模块约 15 屏：预约、会员、礼品卡
📲 Campaign landing page (H5)H5 活动落地页
¥17,000- 📲1 landing page, about 4 screens1 个落地页，约 4 屏
🎬 Short-video system短视频模板
¥19,000- 🎬4 video templates4 种视频模板
- 🖼️1 set of cover templates1 套封面模板
🎥 Live-stream corner直播间视觉
¥23,000- 🧱1 backdrop wall1 面背景墙
- 💡1 lighting plan1 份灯光方案
- 🏷️1 set of product and price cards1 套产品与价格卡
🌸 March launch campaign三月发妆季上市活动
¥54,000- 🌸1 key visual1 套主视觉
- 🧩20 adaptations: posters, WeChat, e-commerce, Douyin, store20 个延展：海报、微信、电商、抖音、门店
💰 Investment💰 投资
Four ways to start. Prices in RMB.四种开始方式，人民币报价。
Data diagnosis数据诊断
¥35,000🧾 100% credited if you sign any package.签约任一套餐，全额抵扣。
- 🔬 Data diagnosis & market research数据诊断与市场研究
Brand Refresh品牌焕新
¥132,000📈 Pays back with ≈3 more wigs per counter a year每柜每年多卖约 3 顶即回本
💸 Save ¥8,000比单项合计省 ¥8,000
- 🔬 Data diagnosis & market research数据诊断与市场研究
- ✏️ Identity品牌识别
- 📘 Brand manual & basicsVI 手册与基础应用
Brand + Stores + E-commerce品牌 + 门店 + 电商
¥306,000📈 Pays back with ≈6 more wigs per counter a year每柜每年多卖约 6 顶即回本
💸 Save ¥58,000比单项合计省 ¥58,000
- 🔬 Data diagnosis & market research数据诊断与市场研究
- ✏️ Identity品牌识别
- 📘 Brand manual & basicsVI 手册与基础应用
- 🏬 Counter design (SI)专柜 SI 设计
- 💡 In-store graphics门店画面
- 📷 Real-people photography standard真人摄影标准
- 🎁 Packaging & gifting包装与礼品
- 🛍️ E-commerce listings电商视觉
- 💬 WeChat Official Account微信公众号视觉
Full launch全案上市
¥500,000📈 Pays back with ≈10 more wigs per counter a year每柜每年多卖约 10 顶即回本
💸 Save ¥89,000比单项合计省 ¥89,000
- 🔬 Data diagnosis & market research数据诊断与市场研究
- ✏️ Identity品牌识别
- 📘 Brand manual & basicsVI 手册与基础应用
- 🏬 Counter design (SI)专柜 SI 设计
- 💡 In-store graphics门店画面
- 📷 Real-people photography standard真人摄影标准
- 🎁 Packaging & gifting包装与礼品
- 🛍️ E-commerce listings电商视觉
- 💬 WeChat Official Account微信公众号视觉
- 🌐 Website design官网设计
- 📱 Mini-program UI小程序 UI
- 📲 Campaign landing page (H5)H5 活动落地页
- 🎬 Short-video system短视频模板
- 🎥 Live-stream corner直播间视觉
- 🌸 March launch campaign三月发妆季上市活动
Payback = package ÷ 75% gross margin ÷ ¥3,000 average order ÷ 22 counters. Printing, fabrication, models and studio are separate.回本计算 = 套餐价 ÷ 毛利率 75% ÷ 客单价 ¥3,000 ÷ 22 个专柜。印刷、制作、模特与影棚另计。
➕ Add-on modules➕ 加购模块
Add what sells most for you, on top of any package.在任一套餐上，加购最能帮您卖货的模块。
🏬 Full store interior design门店空间设计（完整版）
+¥80,000Upgrade from counter SI (¥70,000 → ¥150,000)由专柜 SI 升级（¥70,000 → ¥150,000）
💰 More sales per m², more try-ons turn into sales, privacy for hair-loss customers提升坪效与试戴成交率，脱发顾客更安心
- 🗺️1 floor plan and customer flow1 套平面与动线
- 🏝️2 formats: island counter and in-line store2 种店型：中岛柜与独立店
- 🚪1 private fitting room1 间隐私试戴间
- 🧴1 wash-and-care corner1 个洗护保养角
- 💡1 lighting and materials plan1 套灯光与材质方案
- 🪑1 set of furniture and display props1 套家具与陈列道具
- 🧊8 3D renderings8 张 3D 效果图
- 📐1 set of construction drawings1 套施工图
- 👷1 site check at the first build首店施工巡检 1 次
🎁 Full packaging system包装系统（完整版）
+¥48,000Upgrade from packaging (¥50,000 → ¥98,000)由包装升级（¥50,000 → ¥98,000）
💰 Gifts worth filming on Douyin, higher ticket with care kits值得在抖音开箱的礼物，护理套装提升客单价
- 📦2 wig boxes (large and small)2 款假发盒（大、小）
- 📦1 hair-piece box1 款发片盒
- 🎁1 gift box1 款礼盒
- 🧣1 silk storage pouch1 款真丝收纳袋
- 🛍️2 shopping bags2 款手提袋
- 🧴4 care-kit labels: shampoo, conditioner, spray, brush4 款护理套装标签：洗发、护发、喷雾、梳子
- 🏷️1 set of stickers and seals1 套贴纸与封口
- 📐Dielines and proof checks刀版与打样跟进
📖 Style catalogue发型目录
+¥58,000New新增
💰 Staff close faster; the mother takes it home and shows the daughter who pays店员成交更快；妈妈带回家给付钱的女儿看
- 📕1 printed catalogue, 40 pages1 本印刷版目录，40 页
- 📱1 digital version for WeChat and mini-program1 套微信与小程序电子版
- 💺1 style book for the fitting chair1 本试戴椅发型册
- 🔁1 seasonal update template1 套季节更新模板
🎪 Trade-show booth & mall pop-up展台与商场快闪
+¥68,000New · design only新增 · 仅设计
💰 Franchise and wholesale leads at hair fairs; walk-in sales in mall atriums发制品展会招商与批发，商场中庭带来进店客流
- 🧱1 modular 36 m² booth that also works as a mall pop-up1 套 36㎡ 模块化展台，可做商场快闪
- 🧊6 3D renderings6 张 3D 效果图
- 📐1 set of construction drawings1 套施工图
- 🖼️1 set of booth graphics1 套展台画面
- 📄1 leaflet1 款宣传折页
- 📺1 screen loop video1 条屏幕循环视频
- 🪪1 staff ID set1 套工作人员识别
🎯 Fits: China Hair Expo (Guangzhou, August) · Spring Hair Fair (Zhengzhou, March) · mall atrium pop-ups🎯 适用：中国发博会（广州，8月）· 发制品春季交易会（郑州，3月）· 商场中庭快闪 · Everything on top of the full package: ¥500,000 + ¥254,000 = ¥754,000全案上市 + 全部加购：¥500,000 + ¥254,000 = ¥754,000
🗓️ Timeline🗓️ 时间表
Start 19 October. Launch 8 March.10月19日开始，3月8日亮相。
🛡️ Low risk for you🛡️ 对您风险很低
Start small. Decide at every step.先小步开始，每一步都由您决定。
Start with the ¥35,000 diagnosis. If you don't like it, you stop.先做 ¥35,000 数据诊断，不满意可以停。
The diagnosis fee is 100% credited if you sign a package.签约任一套餐，诊断费全额抵扣。
Nothing moves on without your OK.每一步您确认后才继续。
Pay 50% to start, 50% on hand-over.启动付 50%，交付付 50%。
2 rounds of changes at every stage.每个阶段包含 2 轮修改。
All final files belong to March Ginza.所有最终文件归三月银座所有。
🏆 Our work · Yiertek🏆 我们的作品 · Yiertek
Yiertek: a Dongguan audio factory turned into a brand people remember.Yiertek：把东莞音频工厂，做成让人记住的品牌。
👉 One system for all your 22 counters, uniforms included.同一套系统用在您的 22 个专柜，连制服都统一。
🏆 Our work · Trade-show booth🏆 我们的作品 · 展台
Two booth concepts for Yiertek: the Listening Room and the Open Studio.Yiertek 两套展台方案：“聆听室”与“开放工作室”。
👉 This is what the booth & mall pop-up add-on looks like.这就是“展台与商场快闪”加购模块的样子。
🏆 Our work · DREMMA🏆 我们的作品 · DREMMA
DREMMA: a new consumer brand, from the name to the box.DREMMA：一个全新消费品牌，从名字到包装盒。
👉 Real people, warm light, a box worth unboxing: the same craft for your gift box.真人、暖光、值得开箱的盒子：同样的功夫用在您的礼盒上。
🏆 Our work · DREMMA campaign🏆 我们的作品 · DREMMA 广告
Campaign, product photography and colour stories.广告投放、产品摄影与配色故事。
👉 How we would shoot your wigs: real homes, real light, real people.我们会这样拍您的假发：真实场景、真实光线、真实的人。
🏆 Our work · BeKind hair care🏆 我们的作品 · BeKind 护发
BeKind: a hair-care brand from zero. The same category as yours.BeKind：从零打造的护发品牌，和您同一品类。
👉 Real faces, warm colour, products people want to film.真实面孔、温暖色彩、让人想拍视频的产品。
🏆 Our work · Amazon China🏆 我们的作品 · 亚马逊海外购
Amazon China 亚马逊海外购: brand experience for Chinese shoppers.亚马逊海外购：面向中国消费者的品牌体验。
👉 We know how Chinese shoppers read a page: what makes them click and buy.我们懂中国消费者怎么看页面：什么让他们点击、下单。
🏆 Our work · Cross Border Summit 2026🏆 我们的作品 · 跨境峰会 2026
One identity across 24 pieces, from the stage to the badge.一套形象贯穿 24 项物料，从舞台到胸牌。
👉 Built to roll out: one kit, many places. Like your 22 counters.为复制而设计：一套物料，处处适用，就像您的 22 个专柜。
🏆 Our work🏆 我们的作品
28 brand marks we designed, from factories to beauty and AI.我们设计的 28 个品牌标志：从工厂、美妆到 AI。
✅ Next step✅ 下一步
Start with the data diagnosis.从数据诊断开始。
- ✅Confirm the diagnosis and the start date (19 October).确认诊断与开始日期（10月19日）。
- 🕷️We collect the data: reviews, prices, searches, your 22 counters.我们收集数据：评价、价格、搜索、您的 22 个专柜。
- 🗣️Results meeting after 2 weeks: 3 directions ranked by sales.2 周后汇报：3 个方向按销量潜力排序。
- 📦You choose the package that fits.您再选择合适的套餐。
🙏 Thank you. We look forward to growing March Ginza together.谢谢！期待和您一起，让三月银座卖得更多。