🧾 Quotation报价单

三月银座 March Ginza

Brand upgrade · stores · e-commerce · WeChat品牌升级 · 门店 · 电商 · 微信

No.编号 MG-2026-10-02

Date日期 11 October 20262026年10月11日

Valid有效期 30 days30 天

Currency币种 RMB

1 · Services一、服务明细

#	Service and deliverables服务与交付内容	Items项数	Price金额
S1	🔬 Data diagnosis & market research数据诊断与市场研究 🕷️5,000+ customer reviews collected: Dianping, Douyin, Xiaohongshu, Tmall, JD抓取 5,000+ 条顾客评价：大众点评、抖音、小红书、天猫、京东 🏪10 competitors and industry leaders compared对比 10 家竞品与行业头部品牌 🏷️1 price-band and best-seller analysis1 份价格带与热销款分析 😡Top 10 complaints and top 10 compliments in the category品类差评原因 TOP 10 与好评原因 TOP 10 🔎1 search report: what customers search and ask on Baidu and Douyin1 份搜索数据报告：顾客在百度、抖音搜什么、问什么 🧾1 brand check-up: 22 counters, website, WeChat, e-commerce1 份品牌体检：22 个专柜、官网、微信、电商 🎯3 directions ranked by how much more they can sell, with data3 个方向，按“能多卖多少”排序，附数据 🗣️1 results meeting (2 hours)1 次结果汇报会（2 小时）	8	¥35,000
S2	✏️ Identity品牌识别 ✏️3 logo routes → 1 final logo3 个标志方案 → 1 个定稿 🔤4 lockups: horizontal, vertical, Chinese, English4 种组合：横版、竖版、中文、英文〽️1 brand graphic system1 套品牌辅助图形 🎨5 brand colours5 个品牌色 🅰️2 type systems: Chinese and Latin2 套字体规范：中文与英文 🧩12 icons12 个图标	6	¥74,000
S3	📘 Brand manual & basicsVI 手册与基础应用 📘1 brand manual (about 60 pages)1 本 VI 手册（约 60 页） 🪪12 basic applications: cards, badges, bags, price tags, member card…12 项基础应用：名片、工牌、手提袋、价签、会员卡……	2	¥31,000
S4	🏬 Counter design (SI)专柜 SI 设计 🏬1 counter prototype: fascia, counter, fitting mirror, material display, lightbox1 套专柜原型：门头、柜台、试戴镜区、材料展示区、灯箱 📐6 design-intent drawings6 张设计意向图 📗1 roll-out manual for all 22 counters1 本 22 个专柜通用的复制手册	3	¥70,000
S5	💡 In-store graphics门店画面 💡3 lightbox visuals with real customers3 张真人顾客灯箱画面 🏷️1 set of price tags and shelf labels1 套价签与货架标签 🪟2 window graphics2 套橱窗画面	3	¥23,000
S6	📷 Real-people photography standard真人摄影标准 📷1 photography guide1 本摄影指南 📸5 standard angles: front, side, back, hairline, cap5 个标准角度：正、侧、后、发际线、发帽 🎯1 fixed in-store camera set-up1 套门店固定拍摄机位 🧑1 casting brief for real customers1 份真实顾客选角标准	4	¥23,000
S7	🎁 Packaging & gifting包装与礼品 📦1 wig box1 款假发盒 🎁1 gift box1 款礼盒 💌1 care card1 款护理卡 💳1 gift card1 款礼品卡	4	¥50,000
S8	🛍️ E-commerce listings电商视觉 🖼️Main-image template: 5 images per style主图模板：每款 5 张 📄3 detail-page templates3 套详情页模板 🏪3 store homepages: Tmall, JD, Douyin3 个店铺首页：天猫、京东、抖音	3	¥35,000
S9	💬 WeChat Official Account微信公众号视觉 👤1 avatar1 个头像 🖼️2 cover templates2 种封面模板 📝3 article templates3 种排版模板 ☰1 menu1 套菜单 👋1 welcome message and auto-replies1 套欢迎语与自动回复 🏮4 festival covers: 3·8, Mother's Day, Double Ninth, Spring Festival4 个节日封面：女神节、母亲节、重阳、春节	6	¥23,000
S10	🌐 Website design官网设计 🌐6 responsive pages (development quoted separately)6 个响应式页面（开发另计）	1	¥58,000
S11	📱 Mini-program UI小程序 UI 📱3 modules, about 15 screens: booking, membership, gift card3 个模块约 15 屏：预约、会员、礼品卡	1	¥54,000
S12	📲 Campaign landing page (H5)H5 活动落地页 📲1 landing page, about 4 screens1 个落地页，约 4 屏	1	¥17,000
S13	🎬 Short-video system短视频模板 🎬4 video templates4 种视频模板 🖼️1 set of cover templates1 套封面模板	2	¥19,000
S14	🎥 Live-stream corner直播间视觉 🧱1 backdrop wall1 面背景墙 💡1 lighting plan1 份灯光方案 🏷️1 set of product and price cards1 套产品与价格卡	3	¥23,000
S15	🌸 March launch campaign三月发妆季上市活动 🌸1 key visual1 套主视觉 🧩20 adaptations: posters, WeChat, e-commerce, Douyin, store20 个延展：海报、微信、电商、抖音、门店	2	¥54,000

2 · Packages二、套餐

Package套餐	Includes包含	Items项数	Time周期	One by one单项合计	Package price套餐价
Data diagnosis数据诊断	S1	8	2 weeks2 周	~~¥35,000~~	¥35,000
Brand Refresh品牌焕新	S1, S2, S3	16	5 weeks5 周	~~¥140,000~~	¥132,000
Brand + Stores + E-commerce品牌 + 门店 + 电商 ⭐	S1, S2, S3, S4, S5, S6, S7, S8, S9	39	8 weeks8 周	~~¥364,000~~	¥306,000
Full launch全案上市	S1, S2, S3, S4, S5, S6, S7, S8, S9, S10, S11, S12, S13, S14, S15	49	12 weeks12 周	~~¥589,000~~	¥500,000
Monthly design support月度设计支持	After launch: up to 20 design pieces a month (posters, WeChat covers, listing updates, new styles).上市后：每月最多 20 个设计物料（海报、公众号封面、详情页更新、新款上架）。				¥35,000 / month / 月

3 · Add-on modules三、加购模块

#	Module and deliverables模块与交付内容	Items项数	Price金额
A1	🏬 Full store interior design门店空间设计（完整版） Upgrade from counter SI (¥70,000 → ¥150,000)由专柜 SI 升级（¥70,000 → ¥150,000） 🗺️1 floor plan and customer flow1 套平面与动线 🏝️2 formats: island counter and in-line store2 种店型：中岛柜与独立店 🚪1 private fitting room1 间隐私试戴间 🧴1 wash-and-care corner1 个洗护保养角 💡1 lighting and materials plan1 套灯光与材质方案 🪑1 set of furniture and display props1 套家具与陈列道具 🧊8 3D renderings8 张 3D 效果图 📐1 set of construction drawings1 套施工图 👷1 site check at the first build首店施工巡检 1 次	9	+¥80,000
A2	🎁 Full packaging system包装系统（完整版） Upgrade from packaging (¥50,000 → ¥98,000)由包装升级（¥50,000 → ¥98,000） 📦2 wig boxes (large and small)2 款假发盒（大、小） 📦1 hair-piece box1 款发片盒 🎁1 gift box1 款礼盒 🧣1 silk storage pouch1 款真丝收纳袋 🛍️2 shopping bags2 款手提袋 🧴4 care-kit labels: shampoo, conditioner, spray, brush4 款护理套装标签：洗发、护发、喷雾、梳子 🏷️1 set of stickers and seals1 套贴纸与封口 📐Dielines and proof checks刀版与打样跟进	8	+¥48,000
A3	📖 Style catalogue发型目录 New新增 📕1 printed catalogue, 40 pages1 本印刷版目录，40 页 📱1 digital version for WeChat and mini-program1 套微信与小程序电子版 💺1 style book for the fitting chair1 本试戴椅发型册 🔁1 seasonal update template1 套季节更新模板	4	+¥58,000
A4	🎪 Trade-show booth & mall pop-up展台与商场快闪 New · design only新增 · 仅设计 🧱1 modular 36 m² booth that also works as a mall pop-up1 套 36㎡模块化展台，可做商场快闪 🧊6 3D renderings6 张 3D 效果图 📐1 set of construction drawings1 套施工图 🖼️1 set of booth graphics1 套展台画面 📄1 leaflet1 款宣传折页 📺1 screen loop video1 条屏幕循环视频 🪪1 staff ID set1 套工作人员识别	7	+¥68,000

4 · Terms四、条款

💳 Payment: 50% to start, 50% on hand-over. The diagnosis is paid in full at the start.💳 付款：启动支付 50%，交付支付 50%。数据诊断于启动时全额支付。
🧾 The diagnosis fee (¥35,000) is 100% credited if a package is signed within 30 days.🧾 30 天内签约任一套餐，数据诊断费（¥35,000）全额抵扣。
🔁 Two rounds of changes per stage are included.🔁 每个阶段包含 2 轮修改。
🏭 Printing, fabrication, construction, models, studio, website development, paid data tools and travel are not included.🏭 不含印刷、制作、施工、模特、影棚、官网开发、付费数据工具与差旅费用。
📅 Prices in RMB, tax not included.📅 以上为人民币报价，不含税。

⬇️ Download this quote (PDF)⬇️ 下载报价单（PDF）

← Back to the proposal返回提案